Table of contents
- Podcast Transcription? What Is It?
- Why Should I Transcribe My Podcast?
- Podcast Transcription Boosts Your SEO
- Podcast Transcription Gives Users Alternative Ways to Enjoy Your Content
- Transcribing Your Podcasts Provide Accessibility
- Podcast Transcription Allows You to Repurpose Your Content
- Where to Include Podcast Transcriptions?
- Frequently Asked Questions
Podcast Transcription? What Is It?
Are you not sure if you should transcribe your podcasts? Look no further. This blog will inform you about its benefits of it. Transcription is the process of transforming aural or recorded speech into text or written language. When it comes to growth, podcast transcription proves an extremely beneficial tool. It helps businesses save time and money. Transcribing allows you to take your podcasts and share them on social media for increased exposure. You will also stay on top of search engine optimization (SEO) by continuing to update your blog with fresh content.
What Transcription Means
Transcription of a lecture or speech is the process of capturing and describing actual language speech patterns heard and converting them to language symbols for storage and replay.
Transcription can entail handwriting, whereby a transcriptionist will write individual words phonetically as they are heard by ear, letter-by-letter using punctuation to guide pronunciation. Writing of transcript notation traditionally symbolizes its underlying sound with an analogous set of symbols shaped like a square. But any graphic symbols able to instruct either voice software or human listeners with matching pronunciation may be used.
Why Should I Transcribe My Podcast?
Transcription services can take your audio and turn it into searchable text that is now accessible to the general public. The benefits are many. Transcripts provide an additional avenue for marketing your podcasts. They also allow people with disabilities to more thoroughly engage in the content and help search engines to identify podcasts.
A podcast transcription improves your SEO marketability, enables people with hearing disabilities to enjoy your content, and even helps you get more face time with the busy Mom who receives your newsletter every week.
The ear is not the only way to understand content; some people need to read in order to make sense of it all. With the rapid proliferation of devices (like smartphones), there are many more ears attempting to fill up digital noise. A podcast transcription benefits these people by making it easier for them to consume your content.
As regards SEO, it takes your content into helpful excerpts that become searchable phrases on Google.
Podcast Transcription Boosts Your SEO
Search engines work through the text, therefore transcripts can increase visibility and help rank on a search engine.
For podcasts, a transcript provides content with a boost to search engine visibility. Transcripts will increase people’s understanding of the podcast and help rank your most popular phrases on Google.
After you transcribe your podcasts, all of the content is laid on one page like any other written content. This makes it easy for search engines to detect your content.
The more quotable and catchy your content is, the higher your SEO rankings will be. If you want to rank high in search engines, it’s important to have something that people can share with their friends or colleagues easily.
The Newfound Power of Podcasts
Podcasts are great content pieces because they are conversational in nature. This makes it easier for other people to highlight the quotable phrases. But of course, you have to transcribe your content and upload them as text. Highlighting quotable and catchy phrases in your transcript makes the content more attractive to others. This makes people more likely to share your content on social media platforms like Facebook, Twitter, LinkedIn, Snapchat, etc.
Podcasts are making a huge comeback thanks to podcasting trends and politicians opting for podcasts over press conferences. So it’s not surprising that many podcasts are now available as transcripts.
A blog post also ranks higher on search engines with Podcasts because of paragraph versus paragraph fluidity. It is not copy-and-paste, duplicative labor when it comes to podcasting.
The more people that quote you, the more links you get and the higher your SEO rankings will be.
Podcast Transcription Gives Users Alternative Ways to Enjoy Your Content
Digital technology has become the platform for consumption and audience engagement. Anyone can do it and be a content creator. But what about people who prefer to read the material and don’t like to listen? Well, transcription gives them an audiobook-style medium that entertains them in more ways than ever.
People who prefer reading content might not want to sit through listening to your sound difficulties. If you want them to check out your content, offer them alternative ways to experience your material.
The best solution for this problem is transcribing podcasts and adding the transcriptions to your site as pages.
Learning via Reading
Transcripts can serve as triggers for recollecting memories and perceptions and can help people to follow ideas by taking advantage of unused mental capacity through sequential processing, which is largely unavailable during listening.
Having your podcasts transcribed creates an interactive reading experience. The listener has the opportunity to gain a more complete version of the information given. Specifically, speech-to-text transcription provides them with a word-for-word breakdown.
This is getting more and more popular. Streamers are always trying to find ways to make their content more accessible to their fans. They use subtitles on YouTube, translate their material, and distribute it in different formats. Eventually, they introduced transcribing podcasts because it allowed their fans who prefer to read the text rather than listen, to enjoy it in a different way.
A New Age of Opportunities for Content Creators
In this era of niche content consumption, the same content might appear on a YouTube video, a podcast, a blog post, and a podcast transcription simultaneously. Videos have been transcribed for some time now but podcasts have not been until recently.
Don’t forget, transcribing also helps you verify what you said on the recording, find any errors, and admit to any contradictions. All that transcribing has extra benefits as it gives new content creators an opportunity to improve their skills, find errors and even communicate more clearly without being too verbose.
Transcribing Your Podcasts Provide Accessibility
Since transcribing technology helps so many people in so many ways, an accessible version is not just another option anymore – it is essential.
There are many people who suffer from hearing loss or impairment. Whose impairment prevents them to decipher the content of any form of communication which includes written communication, visual communication, and audial communication People with hearing impairment need instruments – usually an audiologist or speech pathologist – to help them understand the information they receive so that it’s at their level.
Transcribing your podcasts provide accessibility. It enables even people with impaired hearing to enjoy your content and learn from it. Regardless of the availability of subtitles, transcription provides an added layer of meaning and conveys important nuances and context that words and images alone cannot convey. Since transcribing technology helps so many people in so many ways, an accessible version is not just another option anymore – it is essential.
Don’t Let Your Audience Suffer From Background Noise
Transcribing podcasts comes in handy for preventing lost listeners due to the incomprehensibility of the content. Including closed captions provide accessibility through written soundtracks, allowing people who can’t listen, such as those experiencing hearing disabilities, to consume the content that is otherwise inaccessible using other platforms such as YouTube or Facebook video.
The need for accessibility may drive some companies to rethink the way they’re running their business model. It’s hard work on their end, but it can also be seen as a more conscious business. Giving access to your content means that your company is taking care of its community and better understanding said community.
As podcasts continue to grow in popularity, we need to find ways to keep up with the trend with updated tools that allow for easy accessibility. Pages can not only transcribe all podcast content but will also provide insights into each podcast such as length, cultural storyteller, and more.
Podcast Transcription Allows You to Repurpose Your Content
Content is the lifeblood of your communications strategy. There are many ways in which to supply it to your audience; however, we wanted to research how to podcast transcription can help in this process by repurposing your content.
Building content for different platforms or formats can be difficult. However, rather than hiring three different writers to produce material, you may only need to employ one with expertise in all formats. Furthermore, with podcasts becoming popular this year, it seems to be the most affordable way to reach a new audience without additional costs in production.
Audio vs. Text-based Content
An audio segment is an important form of content. Especially because audio technology has become so sophisticated and businesses need to ensure they capitalize on audio’s vast potential. However, you shouldn’t forget about text-based content either. Why don’t you create both types of content with the effort of one? Podcast transcription allows business owners to upload audio content to their websites. Then generate blog posts or even questionnaires from questions posed by podcast participants. As such, podcast transcription allows the user access to a larger library of the website content, blog posts, and reports. Podcast transcriptions offer endless possibilities for repurposing an audio interview into other key texts.
Where to Include Podcast Transcriptions?
Publishing a transcript of conversations streamlines the process before it airs. Conversations from each episode can be turned into a weekly blog series easily. If each episode is available on its own page and so is the transcript. People can download and read without listening to the audio at all.
This type of organization simplifies podcast transcriptions and allows readers to enjoy more than one podcast at a time.
Podcast transcriptions should be included in podcasts episodes´ pages, in addition to their own pages, including links to the podcasts’ original episodes. Transcript collections should also exist for easy download.
Frequently Asked Questions
There are two options here: you either transcribe your podcast manually (which will take much more time) or record the words coming out of your mouth by using automatic software, which will generate an instant transcript quote. If you feel like it would not be accurate enough; upload your own audios files and let working professionals prepare everything for you.
You may find this strange, but you can. The process is not only cheap and easy, but it also yields an abundance of new creative ideas. You can try one of these software by clicking the Transkriptor logo!
Transkriptor is a simple and quick alternative to the more sophisticated programs on the market allowing for faster and more accurate transcripts. Podcasts are a powerful medium of communicating information, whose popularity is on the rise, but it can be very expensive if you don’t have piles of cash lying around.
Along with creating standalone podcasts, organizations that want to reach broader audiences should consider transcribing their podcasts. Transcribing your podcast videos will make them more searchable and help boost your content on social media platforms.
In addition to being able to reach new audiences through transcripts, videos, infographics, and texts can help optimize content for search engines.
After converting the audio tracks to transcripts, you can use tools to turn them into full blog posts.
They can be used to create blog posts with keywords that you would also use for SEO purposes, promote the podcast on social media channels, and crosspost an episode on iTunes or elsewhere.
It is not necessary to do all of these things with your podcasts for them to be successful. However, utilizing these different content forms provides your content with qualities like novelty and uniqueness in the market today
When you listen to a podcast, you may want to replay it, share it with somebody, or refer to one of the quotes in it. However, when somebody does not provide the transcript, you cannot make these operations.
If the provider offers transcripts (sometimes they can be found on request or for paid), then yes, but if they don’t make them available- the story of your life! Without scanning through hours of recording yourself, there’s no other way!
Spotify doesn’t have podcast transcriptions by default, though they started adding them for some of the podcasts. So, unfortunately, you need to create your own transcripts.
Podcast transcripts provide a wealth of information for SERP ranking. For a podcast to rank higher on search engine results pages, it should have a transcript accompanying the episode. The transcript of the podcast would have more data to scan and would therefore reach more searchers/potential listeners of that specific podcast.
Transkriptor is an app that transcribes your podcasts so you can read them at any time. You can easily use this tool to convert physical audio or video recordings into editable digital transcripts, with formatting options available.
Most podcasts nowadays are audio player-only. But one way to uncover transcripts of these podcasts is to ask for them individually at the website of the broadcaster or use any transcription service and make the transcription yourself.